Good Speaker

The Value of a Good Speaker

Have you ever gone to a conference where there's a speaker so bad that it defies all logic? Where their presentation is so dull people are leaving early, and their attempts at humor leave people cold? Well, it happens to everybody, and I'm sympathetic – I've heard my share of bad speakers. But I want to highlight that although it seems minor, a good speaker can really make all the difference.

Conferences operate as a hive mind of similar people, who work in the same field and whose interests are likely very aligned. Whether you're meeting to discuss the latest Partypoker strategies at a cards convention or you're organizing a conference for those working in financial advice, someone who can capture the feel and the interests of those attending is always going to go down well.

When choosing a speaker, however, there's a few criteria to bear in mind as there are consequences to choosing someone who isn't a great mix of the following traits: knowledge, humor, experience, and approachability. I'll explain each of these now.

Knowledge is self-explanatory; if they've been hired but they haven't the faintest clue about the subject at hand, it's going to show, and people are going to feel confused as to why someone with no more knowledge of software design than a pet goldfish is the main speaker at an event all about that particular topic. Then again, even if they're not as in-the-know as some of the icons in your industry, a great sense of humor helps. Funny speakers are a cherished resource at conferences, as after a long day of serious panels and discussions, someone toying with topics and being generally witty is a great way to keep people feeling happy.

It's also worth hiring someone who's not doing this as their first, second or fifth gig. Veterans get the top spot because they know exactly what they're doing, and always come prepared. They're also approachable, friendly people most of the time, and – this is crucial – if they dart in and out despite those attending wanting to thank or talk to them after their speech, it's a little disappointing for all involved.

So stay strong, keep your eye out for someone truly talented, highly recommended, funny, and approachable, who knows their stuff or does the research before the event. Someone like me, essentially. Good luck in finding a speaker! Hint hint!